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Press Room

February 17, 2014

GRAND PRIZE: Your designs sold at Addition Elle.Read more

February 07, 2014

Toronto, February 6, 2014 – Building on over 30 years of experience in providing fashionable and trendy clothing for the plus-size woman, ADDITION ELLE is proud to announce they will carry Gottex Swimwear’s Profile line in select stores.Read more

February 06, 2014

Toronto, February 6th 2014 - Inspired by the sensuality of Parisian lingerie, iconic plus size model Ashley Graham launches her second lingerie collection in partnership with ADDITION ELLE for Spring 2014. Filled with intricate embroideries, luxurious lace and sultry mesh, the Ashley Graham collection exemplifies the art of seduction with a sophisticated twist.Read more

October 22, 2013

ADDITION ELLE Launches LIVIK: a fashionable yet sporty alternative to outerwearRead more

October 05, 2013

Once again this fall season, Addition Elle is proud to announce that we will carry a full line up of trendy boots made to fit the full-figured woman.Read more

October 01, 2013

It is with great pleasure that Addition Elle announces that once again we are partnering with the Canadian Breast Cancer Foundation in an effort to raise money and awareness for this great cause.Read more

August 15, 2013

The Fall 2013 “I Have Great Genes” campaign will see a creative and empowering video featuring three influential plus-size bloggers. These brand ambassadors are Toronto’s Karyn Johnson (KillerKurves.ca), New York’s Nadia Aboulhosn (Nadia-Aboulhosn.com), and Chicago-based Gabi Gregg (GabiFresh.com).Read more

August 14, 2013

Addition Elle will launch the WILLIAM RAST line on Saturday September 14, 2013. This edgy new offering will cater to the Addition Elle customer who is always on the lookout for the latest trend.Read more

May 28, 2013

The introduction of WILLIAM RAST to the ADDITION ELLE designer denim roster echoes the brand's ongoing commitment to provide accessible and trendy choices for the curvy fashionista.Read more

May 07, 2013

Fall 2013 will see the brand inject an edgy yet chic aesthetic to their apparel, shoe and lingerie selection.Read more

March 06, 2013

TORONTO PRESS RELEASE - Upping the game in the plus size retail landscape Addition Elle unveils an elevated shopping experience with its new Toronto location at 181 Yonge Street.Read more

February 06, 2013

TORONTO PRESS RELEASE - Canadian plus-size retailer ADDITION ELLE’s summer 2013 collection of sportswear, dresses, swimwear and lingerie features a bold mix of vibrant colours, modern florals, military chic and graphic prints.Read more

February 04, 2013

TORONTO PRESS RELEASE - ADDITION ELLE launches their new social media campaign with top Fashion Bloggers who channelled their inner diva showing the world what is to #BeaShowstopper!Read more

January 22, 2012

Our March collection showcases the latest colours and print trends in intimates which is sophisticated and sexy. The Asian influence is manifested by Far East floral prints; lingerie that is meant to be seen!Read more

November 22, 2012

TORONTO PRESS RELEASE - Just in time for Spring 2013, ADDITION ELLE announces a fashionable new partnership with EDIT by Jeanne Beker.Read more

June 19, 2012

MONTREAL PRESS RELEASE - Addition Elle, the fashion destination for plus size women, announces the launch of its first-ever footwear collection including a line of wider-calf boots for Fall.Read more