forever new gentle washing powder, 450 g

item 21785691
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item 21785691
Forever New Gentle Washing Powder promotes longer life of intimates & swimwear. Use in cool or lukewarm water. Stops yellowing & fading. Removes body acids and skin oils. Frees perspiration, chlorine and salt water from fabric. 450 g.
  • sodium citrate (natural water softener), tetra- sodium iminodisuccinate (water conditioner)
  • Made in Canada
  • nonionic and anionic surfactants (plant derived cleansers)
  • sodium bicarbonate (baking soda)
Size conversion chart

Bottoms and tops are available in sizes ranging from X-4X and 12-24. Please use this chart to find the perfect Addition Elle size for you. All measurements are listed in inchescentimeters.

Size X 1X 2X 3X 4x
12 14 16 18 20 22 24
Bust 40101.6 42106.6 44111.7 46116.8 48121.9 50127 52132 54137.1
Waist 3281.2 3486.3 3691.4 3896.5 40101.6 42106.6 44111.7 46116.8
Hips 42106.6 44111.7 46116.8 48121.9 50127 52132 54137.1 56142.2
*All sizes measured in inches. Click here to convert to centimeters
*All sizes measured in cm. Click here to convert to inches
How to take your measurements

Stand barefoot with a straight posture.

Regular - For women 5' 4" - 5' 7"

Petite - For women 5' 4" and under - Sleeves are slightly shorter. The body is adjusted proportionately throughout. Pant inseam is 2" shorter than regular.

Tall - For women 5' 7" and taller - Sleeves are slightly longer. The body is 1" longer. Pant inseam is 2" longer than regular.


Measurement does not pertain to bra size. Wrap a tape measure under arms, keeping the tape comfortably loose. Measure around the fullest part of the bust. Ensure that the tape measure is parallel to the floor.


Keeping the tape measure comfortably loose, measure around the smallest area of your waist.


With feet together, keeping the tape measure comfortably loose, wrap the tape measure around the fullest part of the hips.


Stand with your shoes on and measure from the crotch to the bottom of the shoe.

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Ratings & Reviews

I have been buying this product for over 10 years.


This is one of the greatest cleaners ever. I wash all my lingerie and hand wash items with it. Greatest method I have is run a sink full of water with some Forever New and drop yesterdays underwear into to soak. Have a showe,r dry off, rinse your underwear and hang them to dry. One of my girlfriends only will use it for her sheets for a clean fresh feeling.


Victoria BC


Great for all delicates


I use this on all my delicate things . Smells good too.


St Catharines


💜 this laundry soap


I really like this laundry powder. I like how it cleans my clothes, how it smells and how a little goes a long way. I use this with all of my delicates and hand wash clothes as well as swim wear. If you do not have issues with aromas i highly recommend.

blind fashionista

Calgary, AB


excellent product


smells nice and cleans the clothes


St Albert Alberta


So Far So Good


I have recently taken up aqua-size and wanted to take extra care of my bathing suits. I have followed instructions and absolutely love the scent of this product as my items hang to dry. I have only used it for a few weeks, but it seems to do a nice job, so far!


Peace River, AB


Love, love, LOVE this product!


I have been buying this gentle wash for years. It is all I use for hand washing bras, etc. from Addition Elle. It has a light scent and extends the life of the material.


Halifax, NS


Used this for years, excellent wash powder


Received a small bottle of this as part of an AE promotion many years ago. What I first noticed was how well it cleaned my bras, and also rinsed out easily. Ran out of regular detergent one day, used this powder as directions, and dont use anything else now. With ever thinner/more delicate/more recycled fibre clothing, I have come to rely on this laundry product for more than my lingerie. AE used to carry a bigger size of this, it's still around. Bonus in my view is it's made right here in Toronto, local firm.

West End Girl



détergent doux forever new, 450 g

4.9 7