An Important Letter to our Community

Summary of Store Reopening & Policies

Store Opening Date
Return & Exchanges
Fitting Rooms
Quebec (except Montreal)
May 19 (stores outside malls)
June 5 (stores in malls)
Quebec (Montreal only)
May 25 (stores outside malls)
May 19
May 19
May 19
New Brunswick
May 22
(selected stores)
British Columbia
May 25
May 28 (stores outside malls)
Nova Scotia
June 1
Newfoundland & Labrador
To be confirmed
May 15, 2020

We are so happy to welcome you back into our store. Here's how we've been getting ready to welcome you back!

We have worked hard the last weeks to prepare our stores for your long awaited return.

We are all smiles about seeing you again - even if it is 2 meters away from one another!

Here's how we've been getting ready to welcome you back!

Keeping everything clean for you

We have increased our cleaning protocols to ensure a safe shopping environment. We will clean and deinfect high-touched areas and surfaces more frequently, including changing rooms, counters, and cash registers. We have placed hand sanitizing stations at all of our store entances and changing rooms.

Know your limits

  • We’ll be limiting the number of store occupancy, our team members included;
  • We've placed health and security standards signage throughout your store to remind you of the social distancing and safety measures in place;
  • We’ve placed distancing markers on the floor in order to encourage customers to maintain a safe distance from other shoppers and store staff;
  • We’ve installed Plexiglas shields in front of our cash registers.
  • We’ve limited the number of available changing rooms.
  • Clothing items that you will try will be pulled from the floor for a period of time & steamed before making it back on the selling floor.

Choose limited contact shopping

  • We encourage you to avoid touching products as much as possible, ask our sale associate for help.
  • We will be processing contactless transactions so we will ask you to provide the tags for our sales associate to scan.
  • We encourage you to pay with a card instead of cash when possible; make the payment yourself using the terminal to limit close contact.

Returns: Changed your mind?

Our employees will be processing contactless returns. This means that all products must be handled by you. Returns will only be accepted at the customer service desk. Unless otherwise specified by official provincial authorities, you will have 30 days from store re-opening to return or exchange in-store and online purchases made since February 1st. We dressed up the store for you with new styles, so for any new purchases you make when you visit, our usual return policy applies.

Visit our FAQ

On behalf of the entire team.
We want to thank you for your continued support and patienceover the past few weeks.
Thank you from everyone at Addition Elle
We can't wait to see you.


May 3, 2020

Despite some provincial governments’ authorization to reopen businesses starting May 4th, we will be ready to reopen some our stores starting May 19th. We will take this time to ensure we adequately prepare our stores for your long-awaited return.

This additional delay will also ensure that all public health guidelines will be respected and that our stores remain safe places for our customers.

When it comes to the other remaining provinces, we are monitoring and awaiting the official governments’ announcements to come.

Starting May 19th, you will be able to know the list of our store locations that will open their doors. Please consult our store locator:

We can't wait to see you again - even if it is 2 meters away from one another!

P.S.: Returns of your products purchased before and during quarantine will be accepted with additional protocols in place for a period of 30 days after the reopening of your store of choice, unless otherwise specified by official provincial authorities.

For more information, visit our FAQ


March 17, 2020

Dear Addition Elle community,

We recognize that it is important to do all we possibly can to protect our employees and customers in these difficult times. To help everyone stay as safe as possible, and in support of collective efforts against COVID-19, we have decided to close all our Reitmans, Penningtons, Addition Elle, RW&CO. and Thyme Maternity stores nationwide until further notice. We are truly moved by the hard work and resiliency of our devoted teams. During this period of time, all our store employees will be paid for scheduled work hours.

Since we also know that you might need to stay home for a little while with your loved ones, all our Reitmans (Canada) Limited brands are temporarily extending their return policy. You will have 30 days from store re-opening to return in-store purchases made since February 1st. If you have any questions, our customer service teams remain available and dedicated to helping you. Please refer to the Contact Us section of our brands’ websites.

We will miss you in stores, but you can find us online anytime. Our websites remain open 24/7. We also invite you to check out our social media platforms and join our communities to engage with us and share what’s on your mind during these trying times…because incredible things happen in moments of togetherness.

We promise to keep you updated on all the latest developments via email newsletters and social media.

COVID-19 update (March 24, 2020): Despite these challenging times we are maintaining normal scheduled packing and shipping operations. However you may experience some delays from Canada Post. Please use the tracking link above to monitor your shipment.

Stay safe, and let’s take good care of each other.

Stephen F. Reitman

President and CEO, Reitmans (Canada) Limited


An Important Letter to our Community

Additionelle retail stores closing today until March 28