How can I sign-up?
Signing up for the VIP program is easy! Just fill out and submit a sign-up form online or available in-store. Ensure to provide accurate and complete information.
Does it cost anything to be a member?
VIP membership is FREE and there is no minimum purchase required.
How is my yearly spend calculated?
Between November 1st and October 31st, every Addition Elle merchandise purchase, whether in-store or online, is applied towards your yearly spend. If an item is returned, the corresponding amount will be deducted from your balance.
Does my spend carry over into a new program year?
No. All spend is cumulative during a program year and does not carry over into subsequent years, although those members who attain the VIP Platinum level during a program year will start the next year at the Platinum level. The VIP program year starts November 1st and ends October 31st the following year.
How will I know what my spend level is?
You can check online or contact Customer Care (1-855-374-6947) to find out your spend balance. Your spend balance can be viewed online by either selecting “Check VIP spend level” at the bottom of the homepage or by signing into your account and accessing your personal profile.
Where do I enter my loyalty membership number online? / How can I ensure that my online purchases are included in my loyalty spend?
You do not need to enter your loyalty membership number at check out. There are multiple ways in which your online purchase may be captured in your yearly spend.
1. Sign into your account when making your purchase.2. Create an online account if you do not have one.3. If you have created an account in-store, you will still need to create an online account. Ensure that your personal information matches your in-store account and the two will be merged. This is recommended as you will be able to view your loyalty spend within your account.4. Check out as a visitor using the same email address and delivery address that is in your existing in-store account, and your online spend will be added to your yearly spend. This is not recommended as you will not be able to view your transaction history in your account at a later date.
What spend levels do I need to reach to get a reward?
Under the new terms and conditions you can receive up to a total of $60 in reward certificates each program year. There are two status levels and three reward thresholds:
Level 1 - VIP (regular):
Spend $250 and receive a $15 reward. Spend $500 and receive an additional $20 reward.
Level 2 - VIP Platinum:
Spend $750 or more and receive an additional $25 reward certificate and gain VIP Platinum status!
Once I have earned a reward, when can I expect to receive it?
New reward certificates are issued four times throughout the program year.
How can I make sure I receive all of the benefits offered by this program?
You MUST provide accurate information on your sign-up forms, check off "yes" on both opt-ins. This will enable you to receive all of the benefits you are entitled to!
How do I redeem my reward?
Reward certificates must be redeemed in-store within 45 days of issuance on regular-priced merchandise (they may not be applied towards gift cards). The reward certificate can only be used for one transaction, therefore you should use the full reward amount, or else you forfeit the remainder. Only one reward certificate may be used per transaction.
I am eligible for a reward, but I have not received anything. What should I do?
It is very important that you have provided an accurate email address and that you have agreed to receive emails from us, otherwise there's no way for you to get what you deserve! To confirm your email address and to opt-in for email, you can visit any store, log in to your account online or call Customer Care (1-855-374-6947) or go online.
Where can I find out what all of the VIP program benefits are?
You can refer to the VIP section of our website for all program details.
What is the "birthday surprise" for all members?
Well, it wouldn't be a surprise if we told you!
Should you prefer to redeem in-store, your offer will be valid for 30 days following the re-opening of our stores.
I have just reached the 750 spend threshold and am entitled to become a Platinum VIP. When can I take advantage of my new benefits?
As soon as you reach the VIP Platinum status, you are eligible for the Platinum benefits. As long as your file has an accurate e-mail address and you are opted in to receive our emails, you will receive special invitations and offers.
What if I reach the VIP Platinum status close to the end of the program year?
Once you reach the Platinum status, you are eligible for the Platinum benefits. The status will carry over into the new program year.
What are the dates of the program year?
The VIP program year starts November 1st and ends October 31st the following year.
Why do you no longer give out membership cards?
In an effort to “go green” we have decided to stop distributing membership cards.
What happens if I lose my VIP member card?
There’s nothing to worry about; your profile and status can still be accessed with the email address or phone number we have on file.
What if I don't want to be part of the VIP program anymore?
Well, if you want to miss out on some fantastic benefits, you can opt out at any store, or with Customer Care (1-855-374-6947). But don't forget that you're welcome back at any time.
You will be able to continue earning points at Addition Elle until the closure of our stores on August 15, 2020. However, as of July 1st, you will no longer be able to use your rewards in our Addition Elle stores, but you will be more than welcome to use them at Penningtons and Reitmans after that date.