In order to better serve you, we may combine information you give us online, in our stores, by telephone or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device), e-mail, mail or otherwise, about our products, services, surveys, promotions, special offers, and contests. We also collect this information in order to:
(i) process your order and answer questions about the status of your order;
(ii) send you, or your friends or relatives, products that you have ordered, or provide them with non-sensitive personal information such as sizing, fashion or product preference information on products that you have previously purchased, in the event that we are approached for gift ideas for you;
(iii) maintain contact with you and provide you with ongoing personalized service and help us to better understand and respond to your needs and preferences as well as to develop customer profiles based thereon and to communicate special offers and promotions from Reitmans concerning our products and services;
(iv) develop, improve, market and provide our products and services and manage our business;
(v) compile information related to loyalty and earned rewards points programs which we may establish from time to time and to which you may be entitled to in respect of your on-line and in-store product purchases; and
(vi) help us to meet applicable legal and regulatory requirements.
For example, we may use your personal information to complete merchandise purchases and returns. We may also use personal information to contact a purchaser when necessary, such as when a delivery may be delayed or when a product is out of stock. In addition, Reitmans uses personal information to notify its consumers about products or services, promotions and special offers in which we believe they may be interested.
We may also request additional information, such as annual income, buying preferences, or age, also known as demographic and profile data, though this information is optional and never required for you to place an order or make a purchase. If you provide the additional information, we may use this data to improve the Site and enhance your shopping experience.
We also use information collected from the Site to measure interest in the various areas of the Site, to ensure that links on the Site facilitate easy navigation and to help make the Site more interesting and informative. Except as described in the Policy, any personal information that we disclose to third parties is done in the aggregate on a non-personally identifiable basis and is used primarily to identify demographic data regarding our customers.
You acknowledge and agree that Reitmans shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Site by e-mail or post through Reitmans social networking websites and web pages such as Facebook, Twitter, Instagram or YouTube, in whole or in part, in connection with the marketing and promotion of Reitmans business. You always have the right to revoke such consent in the manner described in the section "How do I exercise my choices about the collection, use and disclosure of my personal information?" below.