Privacy policy

Addition Elle Privacy Policy (USA)

Welcome to the additionelle.com website (the "Site") operated by Reitmans (Canada) Ltd. ("Reitmans") on behalf of its Addition Elle division. At Reitmans, we value our customers and respect your privacy. Reitmans recognizes that it must maintain and use your personal information responsibly. We have created this privacy policy (the "Policy") to demonstrate our firm commitment to your privacy and security, and to advise you about the collection, use and disclosure of personal information provided in store, by mail or at the Site. The Policy also provides you the ability to "opt-out" of providing personal information that you do not wish to provide and to access, change or remove any personal information already collected. Reitmans will not collect, use or disclose your personal information other than in compliance with the Policy.

By providing any personal information acquired during visitors' and customers' visits to the Site and/or visits to Reitmans' stores and/or by accessing and using the Site or Addition Elle microsites used in connection with contest and promotional offers, you hereby agree to all of the terms and conditions of the Policy and consent to the collection, use and disclosure of your personal information as described in the Policy. You are responsible to ensure that your access to the Site and material available on or through it is legal in each jurisdiction in or through which you access or view the Site or such material.

The terms "we", "us", and "our" used in the Policy refer, collectively, to Reitmans and its affiliates, divisions, successors and assigns and their respective employees, mandataries and agents (collectively, "Reitmans Affiliates").

OUR PRIVACY POLICY

  • What information is collected by Reitmans?
  • How is my personal information used?
  • To whom may my personal information be disclosed?

WHAT INFORMATION IS COLLECTED BY REITMANS?

Any time you place an order, enter a contest, complete a ballot, or introduce or post any text, image, video, audio, or any information, content or other materials through the Site or any other Reitmans website including any of Reitmans social networking websites and web pages such as Facebook, Twitter or YouTube, or otherwise provide personal information to Reitmans (including via mail or e-mail in regular correspondence), it is collected, used and disclosed by Reitmans for various purposes as described herein. Moreover, every time you visit the Site, the following information is automatically obtained and compiled: your internet protocol (IP) address and the domain name registry information associated with that IP address; identification of your internet browser, operating system and hardware platform you are using; the date and time of your visit; the name and address (URL) of the web page you viewed immediately prior to accessing the Site; your entire query (if any) that was entered into a search engine which led you to the Site; and any other "click stream" data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, e-mail address, home and work addresses, telephone and fax numbers and any plain text commentary.

Additionally, the complete record of your actions at the Site, including all pages visited, the time spent on each page, the information sent or received and the names of all files uploaded or downloaded is collected. This tracking information may be compiled by us in the aggregate and made available to third parties primarily to identify demographic data regarding our customers.

As previously stipulated, we will also collect personal information from you when you provide your personal information to us, such as by making an order, completing an entry form to participate in a contest, ballot, promotion or survey, whether online or at one of our retail stores, by signing up for our newsletter (if any), by communicating with us by telephone, e-mail, in-store or otherwise, by setting up a user account and password, logging in as a registered user of the Site and providing information in your account(s), or by introducing or posting any text, image, video, audio, or any information, content or other materials through any of Reitmans social networking websites and web pages such as Facebook, Twitter, Instagram or YouTube. As a result of these actions, you might supply us with personal information, such as your name, date of birth, e-mail and postal addresses, telephone number(s), credit card information, product interest information, body measurements and financial information and in certain circumstances, your comments, suggestions, ideas, opinions and individual preferences. We may also maintain a record of your product interests and acquire information about you from other present and future Reitmans Affiliates.

In light of the importance of protecting children's privacy, we do not intend the Site for child audiences, and we do not collect, process or use on the Site any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her parent or other legal representative. If a parent or guardian discovers that his or her child has provided us with personally identifiable information, such parent or guardian has the right, upon request, to view the information provided by the child and/or to require that it be deleted from our records. In such a case we ask that the parent or guardian of the child contact us at the contact information provided in the "Contacting Us" section below for such purpose.

HOW IS MY PERSONAL INFORMATION USED?

In order to better serve you, we may combine information you give us online, in our stores, by telephone or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device), e-mail, mail or otherwise, about our products, services, surveys, promotions, special offers, and contests. We also collect this information in order to:

(i) process your order and answer questions about the status of your order;

(ii) send you, or your friends or relatives, products that you have ordered, or provide them with non-sensitive personal information such as sizing, fashion or product preference information on products that you have previously purchased, in the event that we are approached for gift ideas for you;

(iii) maintain contact with you and provide you with ongoing personalized service and help us to better understand and respond to your needs and preferences as well as to develop customer profiles based thereon and to communicate special offers and promotions from Reitmans concerning our products and services;

(iv) develop, improve, market and provide our products and services and manage our business;

(v) compile information related to loyalty and earned rewards points programs which we may establish from time to time and to which you may be entitled to in respect of your on-line and in-store product purchases; and

(vi) help us to meet applicable legal and regulatory requirements.

For example, we may use your personal information to complete merchandise purchases and returns. We may also use personal information to contact a purchaser when necessary, such as when a delivery may be delayed or when a product is out of stock. In addition, Reitmans uses personal information to notify its consumers about products or services, promotions and special offers in which we believe they may be interested.

We may also request additional information, such as annual income, buying preferences, or age, also known as demographic and profile data, though this information is optional and never required for you to place an order or make a purchase. If you provide the additional information, we may use this data to improve the Site and enhance your shopping experience.

We also use information collected from the Site to measure interest in the various areas of the Site, to ensure that links on the Site facilitate easy navigation and to help make the Site more interesting and informative. Except as described in the Policy, any personal information that we disclose to third parties is done in the aggregate on a non-personally identifiable basis and is used primarily to identify demographic data regarding our customers.

You acknowledge and agree that Reitmans shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Site by e-mail or post through Reitmans social networking websites and web pages such as Facebook, Twitter, Instagram or YouTube, in whole or in part, in connection with the marketing and promotion of Reitmans business. You always have the right to revoke such consent in the manner described in the section "How do I exercise my choices about the collection, use and disclosure of my personal information?" below.