Effective September 1st, 2012 Addition Elle is launching a new and improved rewards program. The AE V.I.P. program is your ticket to being a confident Fashion Insider. As an AE Elite member, you will be automatically enrolled in this exciting new program!

As an AE V.I.P. member, you will:

• Earn rewards faster
• Receive more personalized offers
• Receive special gifts

The current AE ELITE Program will end on August 31st, 2012. Starting March 1st, 2012 you will have a period of 6 months up until August 31st, 2012 ("notice period") to reach the necessary $500 threshold in purchases (before taxes) in order to earn your $25 reward:

• Previously issued reward certificates will be valid for a period of 1 year from their date of issuance and may be redeemed on any subsequent in-store purchase. The $50 minimum purchase requirement will be waived.
• Customers reaching the $500 threshold in purchases (before taxes) prior to the expiry of the Notice Period will be notified of their $25 reward applicable on any subsequent in-store purchase of Addition Elle merchandise only, until January 31st, 2013.

Contact our customer service representatives at 1-855-374-6947 if you have any questions.

FAQ

What changes being made to the Addition Elle Elite Program?

1. The AE Elite membership program will be replaced in 2012 by a new membership rewards program called AE V.I.P. Program.
2. As part of the transition between the Elite and the V.I.P. programs, Elite members who reach the $500 threshold in purchases (before taxes) between March 1, 2012 and August 31, 2012 will receive a $25 reward discount on a subsequent in-store purchase with no minimum spend required.
3. Unlike current Gift Certificates, which have a 1-year expiration from date of issuance, all rewards issued after March 1, 2012 will expire on January 31, 2013.
4. Reward mailings will occur in March, April, May, and August, but there will be no reward mailings in June and July.

When will these changes go into effect?

The AE Elite membership program will continue during the 6 months transition between the two programs, that is, until August 31, 2012. The new Addition Elle rewards program, called AE V.I.P. launches September 1, 2012.

Why is the Elite program being eliminated and replaced with a new program?

We are changing our loyalty program as a result of an intensive review of the current AE Elite membership program, which took into account the valuable feedback of over 90,000 loyal Addition Elle members, as well as a comprehensive analysis of our customer database.

The AE V.I.P. program will allow members to:

• Earn rewards faster
• Receive more personalized offers
• Receive special gifts

Can I still earn AE Elite rewards in 2012?

Yes. All purchases at Addition Elle stores made between now and August 31, 2012 will continue to count toward the $500 threshold in purchases (before taxes) required to earn a $25 reward.

What happens to the $25 AE Elite Gift Certificate I already have but haven't used yet?

All $25 Gift Certificates awarded before March 1, 2012 will remain valid for redemption in-store for the regular 1-year period, however we are waiving the $50 minimum purchase requirement. Elite Gift Certificates can still be redeemed in either Addition Elle or Penningtons stores (not on online), and are not redeemable for cash; no cash back will be offered.

Can a member still redeem her rewards at either Addition Elle or Penningtons?

Gift Certificates earned before March 1, 2012 are redeemable for merchandise at either Addition Elle or Penningtons stores, as always. Any reward earned and issued after March 1, 2012 will be redeemable on Addition Elle merchandise only.

Where can I find my current balance?

You can obtain your current point balance by contacting our Customer Service Representatives at 1-866-388-4783.

What happens to my Elite points after September 1, 2012?

Any AE Elite points remaining in your account after August 31, 2012 will be expired and will not count toward any rewards in the AE V.I.P. membership program.

Will Elite members be required to enroll in the new V.I.P. program?

No. Existing Elite members will be automatically enrolled into the new V.I.P. program. You will receive a new card and information about the new program in August 2012.

Your account number will remain the same. You can make a purchase without a new card. You will continue to receive credit for your purchases by using your Elite card or giving the Sales Associate your name so she can look up your information once the new program comes into affect.

What if I don't want to be part of the new program?

You can opt-out of the new program at any time by contacting the Addition Elle Customer Service Department at
1-866-388-4783

When will final details of the AE V.I.P. program be provided?

You'll get more information about the new program shortly before its launch in September, 2012.